The redesign of this website, which launched several months ago, is easily the most substantial change The Black and Blue has ever undergone since it moved from a portfolio site into a WordPress blog over four years ago. Looking at the simplicity of the site, you may think this was an easy transition.
You’d be wrong. Nothing came easy. Everything had immense obstacles.
The first step of the redesign took place over a year and a half ago and it seemed every subsequent step was uphill through a swamp in the middle of a hurricane. I spent a lot of money, wasted a lot of time, and made an astronomical number of mistakes.
But I learned plenty along the way: about freelancing, hard work, and persistence. Most importantly, I learned what it’s like to be on the other side of the freelance fence – to be the one doing the hiring and cutting the checks. That’s an experience I’ve never had working below the line as a camera assistant.
And it’s an experience, thanks to this website, that has taught me incredibly useful lessons I’ll carry with me throughout my filmmaking career wherever it takes me.
So, for those of you who came by to read a post all about filmmaking, turn away now. But for those of you who want a peek behind the curtain of this website and to learn some valuable lessons to apply to your filmmaking career, keep reading – you’re going to want to hear what happened.